Case Study: Educational Visuals for Walmart Imports

Helpful-employee

Overview

Client: Walmart Imports Team
Role: Graphic Designer (Freelance)
Tools Used: PowerPoint, Google Slides, Canva, Photoshop, AI
Scope: Educational Slideshow, Infographics, Icon Design
Timeline: April 2025
Deliverables: 5-slide instructional deck, 3 infographics, 10+ custom icons

As part of a broader initiative to onboard and educate international sellers using Walmart’s cross-border fulfillment services, I developed a series of engaging, on-brand visual materials to clearly communicate the shipping and onboarding process. The assets were designed to simplify complex logistics workflows while maintaining consistency with Walmart’s existing visual identity.

Distribution-graphics
Distribution-graphics

Objectives

  • Explain the shipping process from Asia to Walmart Fulfillment Centers in a visually digestible format

  • Provide sellers with a step-by-step onboarding journey

  • Reinforce packaging standards and compliance using clear iconography

  • Maintain brand alignment while enhancing visual clarity

Design Approach

I  interpreted service requirements and instructional copy. Using Figma, Canva, Photoshop, AI, and PowerPoint, for layout and prototyping, I crafted a cohesive suite of materials including:

  • A modular slideshow highlighting each phase of the seller journey

  • Custom icon sets to represent touchpoints like order processing, ocean freight, and compliance

  • Clean, modern infographics with simplified language and visual storytelling

Key Visuals

Infographics:

  • “Shipping Process”: Simplified 3-step visual flow (Order → Processing → Delivery)

  • “Eligibility”: Visual bubbles with icons and text animated to fly in.

  • “Icon Set”: Set of icons to be used in various graphics.

  • “Packaging”: Illustration of a person stacking boxes right-side up.

Custom Icons:

  • Location pin, truck, clipboard, warehouse, shipping box, cargo ship, and more—designed in a consistent flat vector style with Walmart brand colors

Person-stacking-boxes

Outcome

The final assets provided the Imports team with a scalable, easy-to-understand toolkit for seller onboarding and training. By focusing on clarity, brand alignment, and clean visual hierarchy, the materials improved comprehension of complex logistical steps and received positive internal feedback for their clarity and polish.

Person-stacking-boxes