Berry Companies Website

Berry Companies was a rebranding initiative I led while working at Attitash Mountain Service Company, aimed at modernizing the company’s identity and aligning it with its founder’s legacy. This project involved a complete overhaul of the brand, including visual identity development, UX design, responsive web production, and a scalable design system to create a seamless experience across all devices.

Berry Companies Website

Challenge

Attitash Mountain Service Company needed a stronger, more cohesive brand strategy that reflected its core values while ensuring a modern and mobile-friendly digital presence. The existing website lacked responsiveness and intuitive navigation, leading to inconsistent user experiences across different screen sizes. The challenge was to create a scalable, responsive design system that provided a seamless experience across desktop, tablet, and mobile devices.

mobile layout of the Berry Co website

Approach & Solution

  • Brand Strategy & Identity: I developed a comprehensive design system, including a new logo, typography, and color palette, ensuring visual consistency across digital and print materials.
  • UX Design & Mobile-First Web Production: I designed and built the majority of the website, prioritizing responsive design and mobile usability. Using a mobile-first approach, I structured the site for easy navigation, optimized performance, and accessibility compliance, ensuring that users had a frictionless experience across all devices.
  • Scalability & Consistency: The new brand system was designed to be adaptable for future growth, with structured design components that could be seamlessly integrated into future marketing and digital initiatives.

Results

The rebrand successfully positioned Berry Companies as a modern, professional, and recognizable brand, enhancing its credibility and market presence. The responsive website significantly improved user engagement, providing an intuitive, mobile-friendly experience that aligned with today’s digital-first expectations. The scalable design system ensured a consistent look and feel across all customer touchpoints, supporting the company’s long-term growth.

This project showcased my expertise in brand strategy, UX design, responsive web production, and scalable design systems, demonstrating my ability to execute a comprehensive brand transformation while prioritizing mobile accessibility and user experience.