Marketing Director – Berry Companies

Hospitality and Real Estate Umbrella Company (2019–2021)

At Berry Companies, I directed digital content strategy, UX, and web operations across five WordPress platforms and SharePoint, achieving a 20% increase in engagement. My focus was on building scalable systems, strengthening SEO, and improving accessibility to position the company’s diverse portfolio for growth.

Despite the challenges of COVID-19, I successfully navigated the company’s hospitality properties through the pandemic, implementing adaptive marketing and digital strategies that contributed to a 20% year-over-year increase in gross revenue.

Key Contributions

  • Digital Strategy & Operations – Led end-to-end web design, branding, and content migration initiatives for six WordPress websites. Established content governance and editorial workflows, improving collaboration and accelerating time-to-publish.

  • SEO & Accessibility Optimization – Implemented SEO best practices and conducted WCAG/ADA audits, improving rankings, content discoverability, and inclusive user experiences.

  • CMS & Technical Management – Directed all aspects of six WordPress CMS, collaborating with developers to customize themes and training staff on best practices. Utilized HTML/CSS for troubleshooting and ensured responsive, pixel-perfect design across devices.

  • Content System Development – Created modular content frameworks and multilingual workflows, driving brand consistency, reusability, and efficiency across multiple sites.

  • Leadership & Collaboration – Facilitated weekly Marketing Committee meetings with VPs and Managers to align strategy, budgets, and ROI-driven marketing goals.

  • Creative Direction – Produced two lifestyle photoshoots, coordinating with photographers, models, and property managers to capture authentic visuals that enhanced brand storytelling and improved marketing ROI.

Key Skills Demonstrated: Content Strategy, UX Design, WordPress Management, SEO, WCAG/ADA Compliance, HTML/CSS, Brand Governance, Digital Asset Management, Cross-Functional Leadership.

Berry Companies Website

A couple is feature walking out of Eastern Slope Inn in New Hampshire

Featured Properties

Eastern Slope Inn – North Conway, NH

As Marketing Director, I oversaw all marketing efforts for the historic resort, managing committee engagement, analytics, budgeting, brand strategy, website development, and social media. Directed and produced a lifestyle photoshoot that elevated the resort’s visual identity and supported increased bookings.

This was the design for a billboard featured on Rt. 16 in New Hampshire

Attitash Mountain Village – Bartlett, NH

As Marketing Director and later as contractor (2022), I led web development and management, while steering brand strategy, committee coordination, analytics, budgeting, social media, and ROI tracking. Produced a lifestyle photoshoot and creative campaigns that strengthened the resort’s market presence and guest engagement.

This was the design for a billboard featured on Rt. 16 in New Hampshire